![]() In the US, their Apple App Store rating dropped from 3.5 stars to just 1.5 while in the UK, the rating dropped to just 1 star. Since 2011, Microsoft have owned Skype and an ill-fated redesign in June 2017 saw ratings of the app dramatically plummet. From Monday morning meetings to Friday night quizzes with the family, it’s all been happening on Zoom. Zoom, an app created eight years after Skype, emerged from relative obscurity to dominate coronavirus communications – both business and personal. So at the start of 2020, when a worldwide pandemic forced the majority of workers to retreat from their offices and stay home, Skype was primed to be the go-to solution for businesses to carry on communicating with employees and clients.īut instead, when lockdown began, rather than “Skyp-ing” we were all suddenly “Zoom-ing” each other. ![]() ![]() It was so popular, it quickly transitioned from a software application to a verb – a true sign of brand success. Since 2003, Skype has been the go-to application for video calling. ![]()
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